I’ve never been much for primers. Sure, they smooth pores and help makeup stay in place longer, but as a perpetually rushed person, a primer is the step I’m most likely to skip. That was, until I tried Westman Atelier’s Skin Activator Serum. This is, essentially, a serum and primer in one—so you get a plethora of skincare benefits along with an instant transformational hit. I find it to be hydrating, redness-reducing, fine-line-erasing, smoothing, and glow-boosting. And here’s the thing—even though it makes makeup look better, my skin is so improved (ok, activated!) that I don’t need to wear as much of it. All around, a win-win—and now, a daily must. — April Long, Beauty Director
